Digital Change

Given that our 1200+ (at the time the strategy was written) people were dispersed across 6 locations in the UK with over 75% of the workforce working remotely on any given day, a digital communications strategy was a must to maximize impact for internal communications. From an external perspective, NNL's broadening remit to becoming the public voice on all things nuclear (for the first time in it's history) meant that digital channels offered a uniquely wide ranging and measurable opportunity to achieve that objective.

Clear goals and objectives - aligned with overarching business objectives - were set and audience segments were identified. Key messages and channels were determined and then a content strategy developed. All this was done with no additional budget and the results were impressive with website traffic, social media engagement and conversions all up. Additional detail in my resume.

people sitting down near table with assorted laptop computers
people sitting down near table with assorted laptop computers